Even if your scrappy nonprofit can afford Photoshop, who can afford the time it takes to learn to use it well?
Enter Canva for Nonprofits. Canva will give any nonprofit a free Team account including 10 logins. You store your colors, logos, and fonts on the Canva site, and your staff members can make consistently beautiful and on-brand graphics, whenever they need them.
I made this one in about 3 minutes, to thank Tom Ahern for his help with an appeal letter I wrote:
He used it in his email newsletter.
Canva for Nonprofits. Empower your team.
PS: Are you randomly throwing stuff on Facebook and hoping it inspires someone to give or volunteer? There’s a better way. Craft a Communications Plan that starts with an audience profile and ends with how you’ll effectively use all the channels. Need help? We’re here for you. firstname.lastname@example.org
What’s the best way to end your emails? Sincerely? Regards? Yours truly? Nope. This tip is based on research analyzing 350,000 emails.
Gratitude won the top three spots. “Thanks in advance” was the clear winner, followed by “Thanks” and “Thank you.”
Gratitude is an effective, inexpensive, relationship-building action you can use every day.
Speaking of gratitude, are you doing a good enough job thanking donors? Would you rather do a great job? Let me help you move from “good enough” to “Great!” Call or email for a complimentary one hour consultation: 541-490-8689.
How easy is it to get your board members to make “Thank You” phone calls? Not?
Talk to them about using Slydial to make those calls. It’s a phone app (iPhone and Android) that takes your call directly to voicemail (if you’re calling a mobile phone). Your shy or busy board members can make those important Thank You calls to donors without having a conversation they don’t have the time or temperament for.
Ideally, your board members would LOVE long conversations with donors, but if they don’t…
I use it. (But never for you!)
Need help with getting your board involved in donor love? That’s what we’re here for. Contact us now so we can help you reach your fundraising goals through board coaching.
If your nonprofit has an email newsletter, a blog, or sends fundraising letters, you need to have good stories. How do you make that happen? It starts with an interview. Here are some tips on making that special kind of interview work.
Start by thinking about how this interview will be used? A fundraising letter? A newsletter? Then think about your audience. Your audience is always one single person, a donor. Think about a donor you know, a real person, and plan to write to them.
Familiarize yourself with the program or services the client used. Prepare some questions. Use a digital recorder that you have practiced using so you can save the recording correctly. During the interview you will be taking notes only on key ideas.
Be courteous and sensitive. At the beginning of the interview, thank them. Be an active listener. Ask questions that will bring them back to the scene of the story of their life before your charity helped them.
With many people, you just need to get them started, then listen. Don’t say anything. Just wait for them to talk. You are there to listen. When there’s a long pause, ask a question.
Throughout the interview, make your subject feel successful by saying things like, “…that’s great, you have a good memory, this is really good, thank you for being willing to be so vulnerable…” At the end of the interview, acknowledge their strength and vulnerability, and thank them again. You can’t thank too much.
Ask emotional questions to get emotional answers. What did that feel like? Tell me how it felt? Tell me how it felt when…
Tell me the story of what happened before you got connected with this charity? What was your life like?
Tell me the story of how you were helped by this charity? Was there someone in particular who you’d like to talk about?
Can you tell me more about that?
Here is the most important question, because this quote definitely belongs in whatever you’re writing: What would you say to supporters of our charity?
Write your first draft as soon as possible after the interview. See Open-Hearted Writing. A good fundraising, donor-centered style of writing isn’t for everyone, and it isn’t necessarily natural. Need help with your fundraising stories? That’s what we are here for. Contact us now to see how we can help you reach your fundraising goals through better stories.
I’ve learned a lot from fundraising writer and guru Tom Ahern.
Last year at the Nonprofit Storytelling Conference, Tom helped me with an end of year appeal letter. My letter concept was edgy: “He died doing what he loved.” And, it doubled the number of new donors acquired compared to the previous year.
I saw Tom again this year at the NPSC, and again he told us all to “Write drunk. Edit sober.” This advice always gets a laugh, but not many people follow it.
One evening last month, I tried it. I connected with Tom on Facebook to find out what wine pairs well with a crowdfunding story. He suggested an Old Vine Zin.
Two glasses of wine later, I put on my headset, turned on my dictation software, and told myself the story of a kid who comes home from school every day to a home that is way too quiet. I talked about how she feels. I shared how my client’s program ends her loneliness, helps with homework, feeds her dinner, etc.
Then I ranted for 15 minutes about all the reasons people should support the program. Ranting was fun!
The next morning, sober, I looked at what I had written. Seven pages of content, some of it surprisingly good. The story I needed for the crowdfunding page was right there on the first page. While it certainly needed some editing, this was the fastest I’ve ever produced an appeal.
Why did this work so well for me? Is it because I’m uptight and need to loosen up? Maybe.
Here’s the deal.
The story you tell your donors has to connect their hearts with the heart of the person you are helping. When your brain gets in the middle of that interaction, you’ll kill the emotion. You’ll kill the connection.
You have to find a way to get your brain out of the way and let your heart write the story.
People don’t give because they think you spend your money wisely, or because you measure your outcomes, although those are both important. People give because they feel. They care.
The emotional connection your donor makes is the heart of any good fundraising story.
That emotional connection is the way to get and keep loyal donors.
So, here’s your call to action: Open your heart before you write. Or hire someone who can.
Need some help with your holiday fundraising? That’s what we are here for. Contact us now to see how we can help you reach your Holiday 2016 goals.
Flaming Heart Photo Credit:RedHeartsRule
Sometimes, it is so easy to write a thank you, while other times, it’s a struggle.
What’s the difference? I think it’s hardest when I try to do it right. It’s easiest when I first get in touch with my feelings of gratitude. Here’s an example:
Yesterday, at the Nonprofit Public Relations Roundtable, a Gorge Action Programs staff member came in with a homemade coffee cake for us. I try to stay away from sugar or white flour, so… I wasn’t grateful for the thing itself. But I felt so much gratitude for her thoughtfulness, that I immediately made a commitment to myself to write her a thank you note.
Now I’m sitting here with a note card open, pen in hand, and I need to get back in touch with that feeling. I close my eyes, and remember the moment, and what I felt when I realized she had made the coffeecake especially for us. I write down the feeling words: cared for, nurtured, welcomed, loved, liked, surprised, scared of sugar, worried I’d offend her if I didn’t eat some, obligated.
Which words will she want to hear? What might she be hoping that her effort elicited? Those are the words I’ll use in my thank you note. I always use the pronoun “you” or the person’s name at least 3 times.
Thank you so much for making your wonderful coffeecake for our meeting. It was such a surprise, and you made me feel so welcome. You are so thoughtful! Georgia, the effort you put into making us feel at home means a lot to me. Thanks again for being so warm and welcoming.
I’ve identified my process.
1. Be aware of opportunities to express gratitude.
2. Get in touch with my feelings of gratitude.
3. Reach out with empathy for the person I’m grateful to.
4. Make it personal and specific.
If you, too, struggle with the process of thanking your donors, I’d love to help you develop a strategy that works. Call (541-490-8689) to schedule a one hour complimentary consultation.
I’ve been working with Salesforce at a non-profit for several years. Now I’m helping other non-profits get their fundraising act together, and one thing that most non-profits need is a good donor management plan, including a good way to manage their data.
Think about the last time you gave to a cause. How long was it before you received a thank you? How long should it have been?
My advice: a sincere, unique thank you letter should go out within 48 hours of receiving a gift. Salesforce makes it easy to do just that. As soon as you enter a donation, you can print a letter. Making the letter sincere and unique? Salesforce can’t do that, but you probably can.
Am I being unreasonable to expect a non-profit to acknowledge a gift within the shortest possible time? Yes. It is quite unreasonable. But if a non-profit does this, their donors are going to think that they do everything well. It’s the easiest, most cost-effective way to boost your reputation.
I recently watched a YouTube video featuring Louis CK talking about the impact George Carlin had on his life. At a time when he had been doing the same hour of comedy for 15 years without succeeding as a stand up comedian, he heard an interview with George Carlin. Carlin said that he was so prolific because he decided that every year he would “chuck out everything and start again with nothing.”
Louis CK decided to try that, even though it was really scary, because what he’d been doing for 15 years wasn’t working. The rest is stand up comedy history. Louis CK is now counted among the top comedians working in the field.
What about you? What have you been doing for over a decade that isn’t working? Ready to chuck it?
Watch this from 4:30 to see what I’m talking about.
The best speeches I’ve done have been practiced 20-40 times. I usually practice just walking around my house, but I think I need to be more imaginative. So I started a list of ways and places to practice a speech.
Practice your pitch 25 times or more–
walking around your room,
in a high voice,
holding your turned off phone,
on a hike,
to your mom,
to your grandma,
to your kids,
in your sleep,
to your friends, saying, “what can I do to improve this?”
call your work number and leave it as a message,
call your cell and leave it as a message,
with a French accent,
or… any other accent.
Use your imagination… just practice!